Useful Information


How is protein synthesised in the body?

Raw freeze dried liver is a superfood with the most abundant nutrients of any food on earth. With 70% dietary protein, vitamins and antioxidants to help fight off free radicals for better health. When dietary protein is consumed in a healthy system it is broken down by stomach acid and pancreatic enzymes into amino acids, (the molecules from which protein is made) absorbed through the small intestine, and made available to your pet’s body for systemic protein production, repair damaged cells, to fight disease and keep healthy.

Literally thousands of different kinds of proteins are being manufactured constantly in our pet’s body from 20 different amino acids. Their body can make 10 of these, and the other 10 are considered “essential”, meaning they must be acquired from the diet.


What Happens If You Don't Get The Proper Amino Acids?

Amino acids must be present in the body in the sufficient quantity and proper ratio to one another in order for protein production to properly occur.

Research is finding consistently, that when amino acids are low, missing or out of balance, the body will begin to malfunction. This malfunction starts with the digestive system. Poor diet as well as certain illnesses (from ageing) causes amino acid deficiency due to pancreatic malfunction because, when the pancreas can not make digestive enzymes (remember these are made from amino acids) in sufficient quantity, dietary protein will not be broken down sufficiently to be used by the body for systemic protein production.

Lack of systemic protein means the liver will start clogging with toxins, wounds will take longer to heal more and blood sugars will be less stable. 

Mineral and vitamin deficiencies occur, hormones become unbalanced. The brain will cease making enough of certain important chemicals leading to mood disorders, hyperactivity, attention deficit, and depression. Immune system proteins become low diminishing the work of antioxidants, leaving the body prey to viral and bacterial infection.



Honour the ancestoral history and closest thing to fresh meat. Our freeze-dried raw treats are made using cold processing technology in Queensland, using high quality, fresh protein to ensure the natural goodness and rich flavours are preserved.

We mill product and make bite-size pieces solely from high quality, organic, human grade beef liver, providing the perfect treat, ready for your dog or cat to enjoy.

For most of human history, animals effortlessly consumed (nose-to-tail) food for strength, health and happiness.

In the modern world, we unknowingly struggle to fulfill our nutritional needs in order to support and sustain a vibrant, disease-free life. An abundance of processed, heated and cooked food has changed our diet, we are now part of a world where autoimmune maladies and nutrient insufficiencies run amuck.

Whole food, nutrient dense organs can provide great benefit for those seeking targeted support in harmony with nature — the old fashioned way, the way our palaeolithic ancestors ate and enjoyed natural products.

Raw Grass Fed Beef Liver is a whole food dietary supplement that is free of grain, chemicals, preservatives, hormones, and gluten. Allergy free. With 70% protein and packed with more vitamins than any other food on earth.

This whole food contains proteins, peptides and enzymes exclusively expressed in liver tissue as well as powerful nutrients, such as vitamins A, B12, folate and choline. Our mission is our purpose... putting back in, what the modern world has left out.

PROMISE Pet Treats support joint and skin health, digestive health and cardiovascular health.


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